Tourism in the Macleay Valley
The Macleay Valley Coast and hinterland are favourite destinations for more than 685,000 visitors each year. Tourism and hospitality services bring $147 million into our economy annually.
About the Macleay Valley
Lying between the towns of Port Macquarie and Coffs Harbour, the Macleay Valley Coast features sandy golden beaches, lush rainforests, miles of winding rivers and scenic hinterland.
The coastal towns of South West Rocks, Hat Head and Crescent Head provide some of the best beaches and national parks on the east coast of Australia. Crescent Head is home of the famous Crescent Head Classic, attracting surfers from across Australia and overseas to compete in an annual competition that celebrates surfing’s history. South West Rocks and Hat Head are home to calm bays, beautiful walking tracks and great food and drink.
Historic Kempsey has a wide range of shops and services, including major supermarkets, speciality stores, fast food chains, restaurants and cafes. Its growing local economy is based on tourism, farming and service industries.
The hinterland takes in the heritage river towns of Bellbrook and Willawarrin, which provide scenic lookouts and road trips, off-the-grid camping, canoeing and world class bass fishing.
Work with us to develop and promote your tourism business
Our Tourism Toolkit is a comprehensive online resource for tourism industry operators, whether you’re starting out in tourism or you’ve been in business a while and are looking to hone your skills.
Use Google my Business
Google my Business is a free, easy-to-use tool that helps businesses manage their online presence and appear in Google searches and on maps.
Find some tips on your listing here(PDF, 2MB)
Read our social media tips
Make sure your social media profiles are up to date and speak to the right audience.
Read our Social Media Tips(PDF, 7MB)
Manage your business Facebook page
Link to Destination NSW resources
Destination NSW delivers the NSW First Program to help tourism businesses develop, promote and sell their products.
News and media
Subscribe to the latest news on Macleay Valley Coast tourism, including updates about tourism sector developments, new products, campaigns and events.
Read previous Macleay Valley Coast Tourism Industry Newsletters:
Research and publications